Peace Practices+Management+Foundation Report 2015

PxPx team at Spring Festival 2015
It is with great joy that we invite you to join us in celebrating Peace Practices' first year of success! Thanks to your generous support, we continue to implement this vision in our local community in a way that has prepared us to expand the program nationally as well as internationally. Your initial funding made a clear and positive impact on our organization, on the San Francisco Bay Area, and on the many children and adults touched by Peace Practices project. Your continued support in the years to come will have an even more significant impact. 

We have been overwhelmed by the enthusiasm with which opportunities for growth continue to come our way. Even people with exposure only to the ideas at play, and with no training yet themselves, are asking to purchase products displaying our logo and recommending the curriculum to their friends. We have more requests for additional programs than we can respond to adequately. The faculty at Pacific Rim International School report that the children ask almost every day if "today will be a Peace Practices day" and use the techniques in daily interactions. With an abundance of enthusiasm for the Peace Practices program and a wealth of potential sites, it will be more critical than ever in the coming year to screen and train qualified instructors and staff, as well as build the necessary organizational infrastructure so we can grow into these opportunities. 

PxPx logo text large
Given the continual growth of our potential, the up-front cost of success makes the annual deployment of funds originally agreed upon a bit problematic. I would ask that you please consider granting us now the entire amount originally requested for the next two years. We are not suggesting that the project cannot be deployed in the way we originally agreed. Far from it. We are suggesting that, with the full $200,000 in place from the beginning, we would be able to plan for the next twenty four months in a way that contingent funding precludes, as well as being able to report the financial underpinnings required to move to the next level of fundraising. This could make all the difference in achieving the far reaching national and international goals we have set for 2016 and 2017.

 

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You asked us to report on areas wherein the project stretched our original plans. We ran into the limitations natural to a project that is both in its early stages and destined for success, and are still overwhelmed by the enthusiasm with which opportunities for growth continue to come our way. The unanticipated outcomes, of both a beneficial and challenging nature, include a wealth of potential sites, opportunities for new assistant instructors required to launch in those sites, and a need for an even more extended emphasis on teaching and instructor training.

You have asked what we might do differently, if it were possible to undertake this project again from the beginning. We would shift emphasis in two areas. Most of our fundraising allotment would be deployed earlier to secure a devoted professional contractor. We initiated long term, low initial yield strategies, like product sales, while waiting to have more evidence of our growing success and, as a result, fell short of our targets. Our recent and ongoing fundraising success makes us feel very hopeful for our future efforts. Had I known how things would play out, I would also have devoted a significant amount of attention very early to the Board of Directors development we have now completed.

For an itemized budget of actual expenses and income for the project, including a complete accounting of how the specific dollars were spent, please see the Funding Deployment section below. Using the original budget from our proposal as requested, we have provided a narrative to put variances in context and indicate the presence of the many families who have stepped up to support this project. This report includes links to online resources which demonstrate our fulfillment of requirements. To facilitate your viewing of the online resources until the funding approval process is complete, the most recent version of this report will be available online at

http://abcglobal.net/Peace_Practices_Report

The future of Peace Practices is very bright. Our next developmental phase will involve ongoing funding, expansion, and replication of our program both within and without sites officially affiliated with our organization. The work is catching on. Not only are professional educators clamoring for the training and organizations are asking to integrate Conflict Done Well into their group cultures, but individuals are also experimenting with our founding principles on their own, which we consider to be a significant sign of approval. This we have created with your help, and it is only the beginning.

Looking forward,

Brandon Williamscraig Ph.D. 

for the ABC and Peace Practices team

 

PROJECT DELIVERY

 

Since May of 2014, following your first investment, we have seen 248 new faces practicing peace with us. Peace Practices classes have grown from just three classes a week in Berkeley to fifteen classes a week in Berkeley, Emeryville, and San Mateo. Back in their academic classrooms, teachers are watching even our three and four year old students use the Martial Nonviolence at the heart of Peace Practices to resolve conflicts through partnership and harmony, in place of more common reactions that depend on win-lose competition. Pacific Rim International School (PRINTS) staff have noted changes to children's behavior in their otherwise repetitive quarrels. Through the custom Peace Practices curriculum built for the PRINTS Montessori community, children have learned and continue to practice methods of mindfulness and balance while being challenged with confrontation and conflict both in physical and verbal form.

Ansel and Rosalie in their gis
In our dojos (learning environments), improvisational skills and aikido are blended into facilitative communication to fully explore peaceful ways of interacting, reframing conflict itself as a whole bodymind wellness discipline. Age appropriate lessons are offered that take advantage of the developmental stage of each cohort, so they may share the work of practicing peace in playful and sincere ways. Both gentle but martial techniques and variations of familiar games are introduced, so that the children learn balance and mindfulness directly and indirectly and become better able to conceptualize both the needs and challenges of everyone involved.

Seventeen of nineteen potential faculty members have participated in our classes. We have enjoyed having them practicing peace with us, and have observed them providing leadership by example in the classroom as well.  Last Fall we held an introduction for the faculty members so that they might learn the goals of each major component of the activities in the Peace Practices classes. In this session we were able to introduce faculty to exercises, aspects of which they would soon see appearing in the classroom, and showcase the full potential of this work through a live demonstration by two of our instructors. One PRINTS faculty member, who also has a Master's Degree in conflict studies, opted to join not only in every possible class during the year, but also participates in our quarterly training seminars so that she may become a full Martial Nonviolence Instructor.

Brandon and Rita demonstrating to faculty

Since October we have designed and offered classes specifically for adults and have invited all PRINTS faculty, staff, and parents, as well as members of the surrounding community.  Several parents join us in afternoon classes with their children, and a few have come to our adults only classes, but not in the numbers we had hoped. Discovering what will motivate more parents to join in training is one of our primary local goals for 2015-2016.

Of the obstacles that the program has faced, the recruitment and training of suitable instructors has been one of the biggest challenges. It has taken more time than expected to secure and prepare two assistant instructors, both of whom continue to train in Martial Nonviolence and the unique structure of the Peace Practices curriculum. This has impacted the work that Association Building Community has been able to accomplish, since the need for Brandon Williamscraig's frequent teaching and instructor training has meant less time for administration and program development. In order to offset this impact, ABC contracted with an assistant to expand management coverage and free Brandon to work more on recruitment and training.

PxPx PRINTS San Mateo Julian Bokken jump
In March 2015, new additions to the Martial Nonviolence Instructor's Handbook were presented at a weekend training event for existing instructors and interested professionals. Throughout the year we have continued to send letters, make calls, and hold presentations at local aikido dojos and gatherings in order to find new instructors who will be passionate about the program. We have at least three and at most nine potential assistant instructors (some from outside of California) ready to participate in our next instructor training program, including two who are almost ready to step into future Peace Practices courses at PRINTS and future sites around the San Francisco Bay Area. We also hope to recruit education, facilitation, and performing arts professionals in our community.

The children and adults of Pacific Rim International School who joined us in May 2014 know they are working toward a vision of learning and practicing "conflict done well" through this one-of-a-kind Peace Practices program.  Parents report that their children bring uplifting options home from school and apply strategies they didn't even know were available several months ago. Staff members frequently report that the children studying Peace Practices  are using the language of Martial Nonviolence to resolve everyday conflicts and successfully navigate the troubled and troubling waters of disagreement. Here is an example from an email we received:

Alyssa (4 years) and Kiera (5 years) had an incident that I want to share with you. Both wanted to be the one to put a single bike back in the storage shed. They could not agree. One bit the other, and that one bit back. Both were hurt physically (though it was very hard to see) and emotionally, since they have been good friends for a long time. Both of them cried hard, and did not want to talk about it. I initiated a conversation with them in order to ask why they were feeling frustrated, and recommended that they deal with their feelings by using words. Kiera suddenly said, "Oh, yes, just like the Peace Practices class! When someone tries to push you, you take their hand and say 'let's go together'." I asked if each might say something like that to the other, and both of them said they would say "let's do it together" or "let's go together." Then Alyssa said "But Sensei said we also need to practice so it can be part of us." I asked them how they would practice this, and they asked me to stage the bike in its original place so that they might run to the bike and practice with gentler words. I did so and they said ''let's go together' and "let's do it together" to each other. When they put the bike back, they stared at each other for a moment, smiled, and hugged. Much appreciation to Brandon Sensei who makes a lot of effort in working with the children.  

Your support makes this kind of transformation possible! I can't say enough how proud we are of the children, and grateful for your investment in their future.


IMPACT MEASUREMENT

 As of December 2014

  • 97 children had participated of 103 possible (94%)
  • 124 total PRINTS community members had participated of 256 possible (48%) because only 10 parents had participated of 134 possible (7%)
  • 17 faculty members had participated of 19 possible (89%) and one is studying to become a Martial Nonviolence - Peace Practices Instructor

Reporting and Evaluation of Agreed Metrics

  • Each student will be tested as appropriate during 2014, 2015, and 2016 to advance in aikido belt rankings geared for children.... Two demonstrations may be offered each year for parents, so that the children may practice and show what they have learned in the relatively stressful environment of a public performance. We offered a group vignette at the Spring Festival in late February 2015 (video below or at http://abcglobal.net/Peace_Practices+PRINTS_Spring_Festival_2015_video ), and parents are invited to attend each public test as their child demonstrates the techniques they have learned. At this time, the children old enough to be considered for rank advancement have been presented with their first requirements (download PDF here or at http://abcglobal.net/MNv_PxPx_child_9th_kyu_test_requirements_PDF ), have been preparing themsleves, and tests are being scheduled.

  • Students, Faculty, Staff, Parents, Alumni and members of the extended community will complete entry, progress, and end-of-year questionnaires which will assess the effectiveness of the curriculum in presenting Martial Nonviolence principles. The Study Director we recruited had to depart in order to prioritize other responsibilities. Our hiring search continues but, in the meantime, for entry questionnaires we substituted video footage of informal interviews with many San Mateo children to use as both study data, a promotional tool, and feedback on the program as a whole. The study was launched online using a combination of our unique content management system and a data and project management application called Smartsheets. The process may be inspected at http://abcglobal.net/Peace_Practices+Studies


FUNDING DEPLOYMENT

What follows is the narrative requested to accompany the full accounting of funds in the line item report below. It puts our financial choices in context, especially if there was a more than 10% difference between our projection and the actual amount spent. The information here follows the guidelines you provided and the sequence of the financial chart that. 

We requested $100,000 per year for three years, and received $80,000 via our Union Bank of California account in May of 2014. As agreed, we deployed these financial resources toward project work, capital expenditures, and administration. In the original proposal we mentioned two private donors we hoped would support our work financially, but neither was able to do so due to circumstances beyond their control. 

Spending on instruction fell within expected parameters, while the cost of local travel, including vehicle maintenance, public transit, fuel, and tolls, was considerably higher than expected. In the area of special events and dojo rental, all funds budgeted were saved by deploying volunteer and administrative time to find free community resources. Likewise, we provided all instruction in-house and saved all moneys put aside for hiring guest instructors. Our founder and chief instructor, Brandon Williamscraig is, by definition, also the primary curriculum developer and was able to keep that area well within budget by securing volunteer expert consultation, and deployed his relationships in or with other organizations to cultivate organizational partner curriculum development without committing major resources. This will probably prove to have been a less than ideal choice, in consideration of the need for an early start on longer term project growth, but resulted in a considerable savings. Website and social media development went very well indeed. We invite you to visit us on Facebook (https://www.facebook.com/peacepractices), Twitter (http://twitter.com/peacepractices), and Tumblr (https://www.tumblr.com/blog/peacepractices). The overage in local travel, mentioned above, was more than compensated for by significantly reducing the airline travel expected and doubling focus on our local area. These cost cutting measures will not be possible going forward but, though difficult, they proved to be our best choices in the first year. Likewise, the initial Study Director stipend was repurposed, and the work was done in-house when our candidate opted out, the majority of the work being ably taken up by our staff.

Regarding capital expenditures, the floor mats to create dojo/training hall space were an excellent purchase and fell within expected budget parameters. By doing all the fundraising ourselves, however, we saved money but underperformed each month, until very recently. We've learned not to make that mistake again but, on the other hand, it was a good decision to shift the majority of bookkeeping tasks in-house, relying on our external contractor for larger-scale systems work and C-level consultation. Our savings on insurance was possible because we continue to negotiate for a policy which will truly cover our growing needs. We expect those negotiations to conclude about the same time as the new round of funding.

Given our minimum project operating expenses of $100,000 a year, and funding limited to $80,000, we began to economize immediately and rely on the things which we do well and know are required for overall success. As a result we have good results to show in all areas but fundraising. This area of inadequate performance is our acknowledged area of greatest growth potential. It is there we must focus in the coming months and years in order to continue our otherwise successful endeavor. We must also hire instructors and get them ready to launch new sites. Our instructor recruitment goals for the first year have not been met to the degree that we anticipated in 2014, drawing more of Brandon's time and energy to teaching and recruiting than to fundraising. In 2014, we raised 27% of our total. As a result, Brandon reformed the ABC Board of Directors so that recruitment of higher-level fundraisers may become a priority. We have managed our seed funds well and will meet our obligations through May, until we receive the next round of funding. We have also launched a Crowdrise campaign at  https://www.crowdrise.com/peacepractices which continues to bring in donations and improve our financial outlook for 2015, currently bringing in more than 15 times the funds we were able to raise last year at this same time.

Funds Distribution

           
Area Specifics Projected Actual Variance % var
Instruction        under/over budget  
  Instructors, Assistants, Apprentices, & Interns $62,530.00 $57,013.29 $5,516.71 under   8.82%
  Local travel costs including fuel, tolls, etc. $1,690.00 $2,714.51 $1,024.51 over  60.62%
  Special events dojo rental $1,690.00 $0.00 $1,690.00 under 100.00%
  Guest Instructors $845.00 $0.00 $845.00  under 100.00%
  Total $66,755.00 $59,727.80 $7,027.20 under  10.53% 
Curriculum          
  Primary Developer $5,914.00 $5,538.65 $375.35 under  6.35%
  Expert Consultation $1,268.00 $0.00 $1,268.00 under  100.00%
  Organizational Partner Curriculum Development $1,268.00 $0.00 $1,268.00 under  100.00%
  Website and social media development $2,535.00 $2,352.97 $182.03 under 7.18%
  Travel $2,535.00 $1,262.19 $1,272.81 under  50.21%
  Total $13,520.00 $9,153.81 $4,366.19 under 32.9% 
Study          
  Study Director Stipend $3,380.00 $852.10 $2,527.90 under  74.79%
  Study Admin Assist $845.00 $877.84 $32.84  over 3.89%
  Total $4,225.00 $1,729.94 $2,495.06 under  59.05% 
           
  Instruction Curric & Study Subtotal $84,500.00 $70,611.55 $13,888.45 under  16.44% 
Capital Expenditure          
  Floor mats to create dojo/training hall space $5,500.00 $5,890.00 $390.00 over 7.09%
  Total $5,500.00 $5,890.00 $390.00 over 7.09%
Administration          
  Fundraising $5,000.00 $3,801.50 $1,198.50 under  23.97%
  Bookkeeping $3,000.00 $1,321.14 $1,678.86 under  55.96%
  Insurance $2,000.00 $0.00 $2,000.00 under  100.00%
  Total $10,000.00 $5,122.64 $4,877.36 under  48.77% 
           
     Projected  Actual
 Variance  % var
  Required to operate Peace Practices project $100,000.00 $81,624.19    
  International Foundation Funding $80,000.00 $80,000.00    
  Campaigns and Appeal Donations   $2,543.97 as of 20150430  
  ABC Membership Recurring Donations   $3,007.00    
  Merchandise sales Break-even -$23.78    
  Total Funds Raised $20,000.00 $5,527.19 $14,472.81 72.36%

 

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In order to make the project self-sustaining, we continue to raise funds in the following ways:

  • Direct email solicitation via Mailchimp, boosted to social media including Facebook, Twitter, etc.
  • A growing Crowdrise (croud funding) campaign at crowdrise.com/peacepractices
  • Sales of uniforms, materials, guides, and media
  • Recruitment of ongoing donors associated with Association Building Community
  • Personal appeals and videos

and look forward to the following in 2015-2016:

  • Program fees for sites/schools beyond the Pacific Rim International School
  • Curriculum development funds from grants and matching funds
  • Grant funds for deploying curriculum in special-needs areas
  • Corporate training, events, consulting, and matching from parent employers
  • Seeking bequests, legacies, and accepting other charitable support
  • By-invitation recurring parental contributions (monthly) for each student beginning in the second year

Remaining budget items needing funding:

  • Advertising beyond social media
  • Legal costs associated with intellectual property consultation and establishment of rights
  • Institution and staffing development
  • Endowment

We continue to report our progress to Christinia Cheung on an at least monthly basis, and are happy to provide additional information of any kind at any time. Since your original investment has been fully deployed, we will be able to make good on our financial obligations through the end of this month, and hope that we will hear from you soon if you are in need of any clarification or additional information. We also hope to hear any recommendations for our improvement, or about any advisors or donors who might help us move our project forward. We will check in on a weekly basis and make sure the online resources are available for your evaluation at http://abcglobal.net/Peace_Practices_Report until we hear from you that all is well and the process is moving forward. For all the children and adults you are helping to practice peace, thank you so much for all that you continue to make possible!

 

With profound gratitude,

Brandon Williamscraig Ph.D.

CEO, Association Building Community